Maxime.
Marketer + Web 3.0 Enthusiast, Food lover.
About Me
Born & raised in Belgium. Passionate about innovation, marketing, strategy, technologies and food. My adventure started in the food industry and is now complemented with Web 3.0. Strong believer in storytelling and brands, I'm offering my experience to grow brands.
Resume
What's my story ?
Experience
Chapter 1 : The berry start-up
Let's build something
September 2013 - June 2015
Right after graduation, my friend and I decided to kick-off our career by creating our first company, specialized in 100% natural cranberry juices. We've learned the in & out of entrepreneurship with its ups and downs. What a ride !
Chapter 2 : The beer giant
Welcome to the abbey
July 2015 - November 2017
Freshly hired, I've travelled across Europe to discover the in & out of beers at the largest beer brewer. A few months later, I discovered the historic Leffe and the power of brands in France.
Chapter 3 : The coffee family
Building and growing coffee brands in Belgium
November 2017 - Present
It all started in the category management universe with in-depth analysis of market trends and shopper's behavior. After 3 years, I've joined the marketing team to reshuffle the cards as a storyteller for Jacqmotte.
Chapter 4 : Fruits, Friends & Family
Let's change breakfast for kids !
October 2022 - Present
2 Friends, 4 Kids and the struggle of healthy breakfast. Tired of spreads with too much sugar, we've decided to disrupt the 1st meal of the day ! That's how Fruit shot is born. 100% fruits for your toast, granoal, yogurt, ....
Certification & Diploma
Agile Methodology
Implement & push Agile within marketing project
2021
Yellow Belt
Lean six sigma methodology
2017
Solvay Brussels School
Advanced Master in Innovation & Strategic management
Cum Laude - 2014
Solvay Brussels School
Bachelor in Economics & Master in Management Science
Cum Laude - 2013
Schools & University are the first steps towards knowledge. Curiosity, experiences & learnings are lifelong.
Companies I've created* or worked for :
Selected Creations
A few projects I've worked on.
Fruit Shot
Making your kids breakfast healthy and fun !
Jacqmotte - Quality Needs Time
Relaunching Jacqmotte, the #1 belgian coffee brand with a 3 Year brand strategy and a new communication platform : "Quality Needs Time"
Leffe - Christmas
Reinvent Leffe Christmas for Europe with a new beer recipe, new packaging and a full 360° activation while being compliant with "Loi Evin".
Leffe Royale - Exceptional tastes
Revamp Leffe Royale with a new seasonal beer recipe, new packaging and a full 360° activation while being compliant with "Loi Evin".
NOBY - It's all about passion !
An entrepreneurial adventure around cranberry juices and innovations.
How can I help you ?
I love building brands and shaping their stories to become meaningful. What's your brand mission ? What makes your brand special ? Let me help you building your brand for scale and become futureproof.